Scout /skout/
(v) to explore carefully to obtain information; to observe, evaluate and help navigate
(n) one who is sent out ahead of a main force; an opportunity spotter
OUR MISSION
Our mission is research to inspire great things. Our goal is to use insights to solve strategic problems and improve people’s lives.
INSIGHT
/ Customer Emotional Journeys
/ Segmentation
/ Trend Spotting
/ Market Landscaping
/ Disease State Lexicon
/ Product Usage & Attitude
STRATEGY
/ Branding
/ Positioning
/ Brand Planning
/ Competitive Planning
/ Workshop Design
/ Innovation
MULTI-METHOD
/ Built-in Behavioral Science Discovery
/ AI-Powered Insights
/ Reflective Journals
/ Ethnographies
/ In-Depth Interviews
/ Focus Groups
WHAT WE DO
We serve as the scout for life sciences organizations and their brands, venturing ahead to lead the full research-to-strategy process, uncovering inspiring human insights and disruptive opportunities across the product lifecycle.
WHAT OUR CLIENTS SAY
“London Scout was quick to understand our research needs and the nuances of the patient population. The insights generated through the journey work informed our clinical development and commercialization plans. Our advocacy group partner was so impressed with the outcome that they included it in their FDA listening session.”
Senior Director and Head Patient Engagement,
Clinical-Stage Biotechnology Company, NYC
“It was a pleasure listening to Heather moderate interviews. She had a very natural, conversational tone as she worked through the discussion guide in a way that maximized each respondent’s personal experience while gathering valuable insights and acting with empathy and understanding.”
Market Research Manager
Top Pharma, Headquartered in New Jersey, USA
“In a project for an amino-acid radiotracer for PET imaging, London Scout not only helped us identify the most inspiring positioning across multiple specialists, but also delivered foundational insights to help us navigate a new, highly scientific landscape and maximize product launch success.”
Chief Business Officer,
Independent Healthcare Advertising Agency, NYC
THE PRINCIPLES THAT DRIVE OUR WORK
London Scout is a boutique consultancy based outside of NYC. Our style is smart and spunky. Our mission is research to inspire great things.
EMPATHY
See the world through the eyes of others
CURIOUS
Be susceptible to wonder
FRESH
For every assignment, say something that hasn’t been said before; use new inspiration or provide a new experience
EFFECTIVE
Creativity alone is not enough. The successful commercial launch of an idea is all that matters
POSITIVE
If you believe great things will happen, they will
SOCIALLY CONSCIOUS
Every brand, and person behind it, has an opportunity to make the world better